I am not Christian but I respect the great work Christianity has done in charity and support for the sick, aged and homeless. That is why I am bewildered that a religion with acts of kindness as its best selling point would undermine its essence with an ad campaign as atrocious as this one:
The poster for the fictional ‘Godbaby’ doll imitates a conventional toy advert and features the slogan: ‘He cries. He wees. He saves the world.’
The image is to be emblazoned on bus stops, advertising hoardings and in newspapers in the weeks leading up to Christmas.
Another poster of the Godbaby carries the slogan: ‘The Gift that Loves You Back.’ They come with the words ‘not available in shops’ printed at the bottom.
Alongside the £100,000 poster campaign, radio adverts will tell the Nativity story in the style of a celebrity chef. The idea is, apparently, to make the birth of Christ seem more ‘modern’.
Church leaders admit the controversial campaign by Christian media group ChurchAds.net, previously known as the Churches Advertising Network, will not be to everyone’s taste, but hope it will make the Christmas story appeal to the younger generation.
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