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Posts Tagged ‘Commercial’

Ginger Beer Ad is Neither Funny nor Clever

August 2, 2012

I realise that this ad was aiming for controversy, but I can guarantee that kids will be bullied because of it:

An advertising campaign from a New Zealand company telling customers to swap their “ginger children” for ginger beer has been criticised on social media.

A media release from Hakanoa Handmade Ginger Beer yesterday gave “unfortunate” parents with red-haired children the opportunity to exchange them for ginger beer, starting today and running until the end of August.

“Parents with ginger spawn will be able to bring them into The Little Grocer on Richmond Road, Grey Lynn, where they will be able to swap them for a six-pack of ginger beer.”

However, people on the company’s Facebook page said the campaign was offensive.

Ross Ronald said: “Awful – who’s next? Kids with glasses? You’ve totally missed the point and have maybe created the world’s most un-inclusive ad campaign. Humour is best left to those who have some.”

“This is a disgusting but of bullying – towards children – and I hope you have some human rights complaints coming your way,” said William Robertson.

Click on the link to read Charity Pays for Teen’s Plastic Surgery to Help Stop Bullying

Click on the link to read You Don’t Fight Bullying With More Bullying

Click on the link to read It’s Time to Get New Role Models

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The Most Effective Anti-Smoking Ad Ever Conceived

June 22, 2012

 

 

Pure genius! Getting children to ask smokers for a light is a brilliant way to sell the anti-smoking message:

It has been labelled “heartbreaking” and one of the most effective anti-smoking advertisements ever.

The new public service announcement from Thailand shows two small children approaching adults who are smoking and asking them for a light.

Not one of the adults shown in the ad gives the children what they ask for.

Instead the adults — who have no idea they are being set up — begin giving the children earnest lectures on why smoking is so bad for them.

“If you smoke you die faster,” one man tells a little boy.

“Don’t you want to live and play?”

“When you smoke you suffer from lung cancer, emphysema and strokes,” another says.

The children then reveal their trump card, a brochure they hand the adults which reads: “You worry about me. But why not about yourself?”

The video, produced by the agency Ogilvy Thailand on behalf of the Thai Health Promotion Foundation, was uploaded to YouTube a week ago and has since gone viral, attracting more than 350,000 views.

The foundation has reported a 40 percent increase in the number of calls it has received about how to stop smoking.


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