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Posts Tagged ‘Cigarettes’

The Most Effective Anti-Smoking Ad Ever Conceived

June 22, 2012

 

 

Pure genius! Getting children to ask smokers for a light is a brilliant way to sell the anti-smoking message:

It has been labelled “heartbreaking” and one of the most effective anti-smoking advertisements ever.

The new public service announcement from Thailand shows two small children approaching adults who are smoking and asking them for a light.

Not one of the adults shown in the ad gives the children what they ask for.

Instead the adults — who have no idea they are being set up — begin giving the children earnest lectures on why smoking is so bad for them.

“If you smoke you die faster,” one man tells a little boy.

“Don’t you want to live and play?”

“When you smoke you suffer from lung cancer, emphysema and strokes,” another says.

The children then reveal their trump card, a brochure they hand the adults which reads: “You worry about me. But why not about yourself?”

The video, produced by the agency Ogilvy Thailand on behalf of the Thai Health Promotion Foundation, was uploaded to YouTube a week ago and has since gone viral, attracting more than 350,000 views.

The foundation has reported a 40 percent increase in the number of calls it has received about how to stop smoking.

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