I realise that this ad was aiming for controversy, but I can guarantee that kids will be bullied because of it:
An advertising campaign from a New Zealand company telling customers to swap their “ginger children” for ginger beer has been criticised on social media.
A media release from Hakanoa Handmade Ginger Beer yesterday gave “unfortunate” parents with red-haired children the opportunity to exchange them for ginger beer, starting today and running until the end of August.
“Parents with ginger spawn will be able to bring them into The Little Grocer on Richmond Road, Grey Lynn, where they will be able to swap them for a six-pack of ginger beer.”
However, people on the company’s Facebook page said the campaign was offensive.
Ross Ronald said: “Awful – who’s next? Kids with glasses? You’ve totally missed the point and have maybe created the world’s most un-inclusive ad campaign. Humour is best left to those who have some.”
“This is a disgusting but of bullying – towards children – and I hope you have some human rights complaints coming your way,” said William Robertson.
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