Posts Tagged ‘Ipsos Mori’

Middle-Class Children and Alcohol

April 15, 2012


Long thought to be a largely lower socio-economic problem, alcohol abuse seems very much alive and well among middle-class children. This presents a very gloomy picture for what the future has to offer.

More than one in three of those born in professional households had downed a full glass before reaching their teenage years, the statistics show.

The 35 per cent figure among the middle classes is almost twice the level found among 12-year-olds across all economic groups.

Experts said that most children who had drunk alcohol at such a young age were getting it from their own homes.

While some were secretly raiding well-stocked drinks cabinets, many more were being allowed to drink by parents who believed that it would help them to develop more mature attitudes towards alcohol.

The Ipsos Mori poll for charity Drinkaware, which is funded by the alcohol industry to promote sensible drinking, surveyed more than 500 parents from the social groups ABC1 and their children, aged between 10 and 17.

This also reminds us that we are not doing nearly enough to remedy the problem.


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