We are in the midst of an educational app bonanza. The educational app is fast taking over, with the startling statistic that more than a quarter of all parents have downloaded apps for their children to use. In a recent study entitled, iLearn II: An Analysis of the Education Category on Apple’s App Store, the popularity of the educational app was discussed as was recommendations for future growth.
Below are some of the findings of the report:
1. Apps are an important and growing medium for providing educational content to children, both in terms of their availability and popularity.
- Over 80% of the top selling paid apps in the Education category of the iTunes Store target children.
- In 2009, almost half (47%) of the top selling apps targeted preschool or elementary aged children. That number has increased to almost three-‐quarters (72%).
- The percentage of apps for children has risen in every age category, accompanied by a decrease in apps for adults.
2. Early learning apps for toddler/preschool are particularly prominent. Developers should consider potential saturation of this market.
- Apps for toddlers/preschoolers are the most popular age category (58%), and experienced the greatest growth (23%).
- General early learning is the most popular subject (47%), and there are significantly more general early learning apps than the second most popular subject (math, 13%).